Destination El Paso

Destination El Paso is organized as the parent of three branded operating divisions:
Visit El Paso, El Paso Live, and El Paso Waterparks.

Visit El Paso

Visit El Paso is responsible for destination marketing for the City of El Paso and includes Convention Development and Meeting Planning Services; El Paso Film & Creative Industries Commission; Tourism Development to include management of two Visitor Information Centers, as well as advertising and media relations.

El Paso Live

El Paso Live is responsible for venue and event management for City of El Paso-owned venues: Judson F. Williams Convention Center, Abraham Chavez Theatre, Plaza Theatre Performing Arts Centre, and McKelligon Canyon Amphitheatre. Each operating division is represented as a brand with its own website and social media presence.

El Paso Waterparks

With four great locations to choose from, El Paso is your base camp for water fun. Each site is a one-of-a-kind aquatics destination featuring unique themes mixed with spiraling water slides, coasting lazy river current channels, spectacular kiddie playgrounds, refreshing leisure pools, climbing walls, lounge chairs, relaxing private cabanas and much more. Designed with heated pools, spacious plazas, and sound and lighting systems these public spaces are the place for summer fun and year-round celebrations.


The mission of Destination El Paso is to provide convention, tourism, venue and event management services to visitors, clients and the greater El Paso community so they can enjoy a pleasurable experience that enhances quality of life and generates economic growth.

ASM Global

Destination El Paso is proudly managed by ASM Global, the world’s leading venue management and services company, connecting people through the power of live experience. As the world’s most trusted venue manager, ASM Global has a reach that is unmatched in the industry. Their expertise and experience tailor all the resources they have accumulated to deliver the localized solutions that create the places where communities come together, celebrate and thrive.

Greater El Paso Civic, Convention, and Tourism Advisory Board Members

Mayor Oscar Leeser
Gina Roe Davis
Rave Marketing & Events
Expires 9-4-22 (1st Term)
District 1 – Representative Peter Svarzbein
Johnny Escalante
Escalante Enterprises
Expires 7-16-22 (1st Term)
District 2 – Representative Alexsandra Annello
Katherine Brennand
Retired Teacher, Volunteer
Expires 8-22-20 (2nd Term)
District 3 – Representative Cassandra Hernandez
Katie Scott
View from the Top Marketing
Expires 6-12-22 (2nd Term)
District 4 – Representative Joe Molinar
Monica Lombrana
Retired City of El Paso
Expires 6-12-22 (1st Term)
District 5 – Representative Isabel Salcido
Gracie Viramontes
Emajj Public Relations & Marketing
Expires 8-01-22 (2ndTerm)
District 6 – Representative Claudia Lizette Rodriguez
Patrice Hills
County of El Paso
Expires 9-2-22 (2nd Term)
District 7 – Representative Henry Rivera
Plaza Hotel
Expires 8-27-22 (1st Term)
District 8 – Representative Cissy Lizarraga
Elvira Galvan Galindo
Retired City of El Paso
Expires 8-20-22 (2nd Term)